Research Skills

  • Creating structured and unstructured Big Data sets
  • Maintaining structured and unstructured Big Data sets
  • Analyzing structured and unstructured Big Data sets
  • Qualitative Research: guide development and execution of interviews, focus groups, participant observation
  • Quantitative Research: survey design and execution, scale development

Current Research Projects

Brand Experience
Experiences have become a key element in understanding consumer behaviour. However many consider the accepted conceptualization of brand experience to be limited, and call for a greater interdisciplinary approach to be adopted when grappling with the complexity of the concept. This research project uses insights from philosophy and psychology to contribute to not only the conceptualization but also the measurement of brand experience.

PhD Work

Supervisors: Prof. Cleopatra Veloutsou and Prof.Robert Paton

Research Interests

  • Brand Experience
  • Customer Experience
  • Service Experience
  • Product Experience
  • Consumption Experience
  • Online Reviews