Dr. Yanina Chevtchouk
Assistant Professor, Researcher & Consultant
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An interdisciplinary-informed Brand Experience scale
Chevtchouk, Veloutsou, and Paton.
Academy of Marketing Science. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. New Orleans, Louisiana, May 17-19, 2023.
Publication year: 2023
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